Gisela Bündchen in Che

I should have known the image of Che Guevara has already become a mainstream icon, that can be used for just about anything.

It inspired the sleeve design of a Madonna cd, among many other things.

And even the original picture has found many other uses. British advertizers thought it could promote Smirnoff vodka. Much to the chagrin of photographer Alberto Korda, who took the original picture. He won an out of court settlement of $ 50,000.

Still, Korda died in 2001, and meanwhile Che’s face has been used as a print for bikini fabric. As shown by Gisela Bündchen here.