Law of the Day | 0103

When people construct products themselves, from bookshelves to Build-a-Bears, they come to overvalue their (often poorly made) creations. We call this phenomenon the IKEA effect,in honor of the wildly successful Swedish manufacturer whose products typically arrive with some assembly required.

Harvard Business Review

[x]#8130 fan maandag 3 januari 2011 @ 12:26:10

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