Quote of the Day | 1310

confusion pricing, seems to be the curse of our age. There is certainly reason to worry: I’ve written in this column before about the research of the economists Catherine Waddams Price and Chris Wilson, who studied customers who had overcome whatever switching costs they faced and were determined to find a cheaper electricity supplier. Most people missed the lion’s share of the savings they might have achieved, and a quarter managed to make themselves worse off.

Tim Harford, ‘Confusion at a price’

[x]#9320 fan donderdag 13 oktober 2011 @ 10:56:10